Automotive

Direct mail that’s engineered to perform.

One of our most well-known specialties here at Spectrum is our automotive direct mail capabilities. We have a highly focused team of direct mail designers and operators who engineer incredible pieces that stand out in the mailbox and make an impact on our clients’ consumers. One of the major benefits of working with our automotive direct mail team is that we have a strategic partnership with the USPS in regards to plant verification. And because of our tremendous high volume of direct mail items, the USPS comes to our plant every day to process the mail.

We continually invest in groundbreaking new techniques and unexpected creative ideas in order to keep ahead of the evolving marketplace. We now have multiple key affixing lines, a wide variety of folding and gluing options, a range of scratch offs, different presses depending on run length, and so much more. We have created a true one-stop shop for automotive direct mail needs with full-service prepress, several printing options, in-house die-cutting, and a full-service letter shop. Some of our customers have even worked with our engineering department making prototypes of different ideas to improve response rates.